Add adverts to blog posts

Add adverts to live blogs in two different ways:

• Automatically: In the settings section of a blog, within Monetization, define when an advert automatically airs during a live blog. The LIVE BLOGGING tool offers advice as to which frequency is best — we suggest no fewer than six posts between adverts.
  
  
• Manually: Editors can add adverts manually to a blog by taking the following actions:
  • Select Default Post in the Post Creation Area of your live blog.
  • Select Advertisement Post from the dropdown.
    
  • Select PUBLISH to add the advert to the blog.

Adding companion adverts to sponsored posts

In the Settings section of a blog, under the Monetization tab, select the Insert a companion ad after a sponsored post option. This instructs the front-end to render an advertisement after a blog post.

See Change the style of blog posts for more information about sponsored posts.

This is a useful option to adopt if you have a commercial deal that involves a partner sponsoring an action. For example, a goal in a football match, as you link both a sponsored post and a corresponding advert to the same partner.